Today, your buyers and customers live in an age of information abundance.
There is overflow of marketing messages than ever; more than 2,900 per day, by current estimations.
As a result, marketers are challenged by attention scarcity
The concept that the more messages your audience is forced to filter out, the harder they become to reach.
Ann Handley and C.C. Chapman define content as “anything your organization creates and shares to tell its story.”
So how does content marketing help?
Content marketing elevates your brand above those thousands of marketing messages, and becomes the fuel for